Have you ever heard the saying “A picture is worth a thousand online sales?” Maybe it hasn’t caught on just yet, but it certainly applies in e-commerce.
You know product photos are important for your online store. In fact, they may be the most important element. The difference between mediocre and professional-looking product photos could easily make or break your online sales. With this in mind, let’s equip ourselves with the right knowledge of product photography to turn your photos into one of your biggest assets.
Product photos effectively communicate to your customers the details of your product in ways product copy cannot. Here are some of the biggest factors:
1. It’s what your customers see first
Product photos capture attention. Shoppers want to ensure the product matches their expectations, whether they’re looking for specific colors, sizes, styles or other qualities that make or break their opinion of the product.
2. They help customers better understand your products
Modern online shopping experiences are all about convenience. One thing this experience lacks is the opportunity for customers to physically handle a product they’re interested in. High quality product photos — from multiple angles — help fill this gap by providing your customers with the information they need. And when customers can easily access the information they want, they’re much more likely to come back for more.
3. They boost your brand
Good product photos act as brand ambassadors: They telegraph your brand and style in one simple, efficient and effective way. Whether your brand is contemporary, kitschy or anything in between, your product photos strengthen your brand and make it even more recognizable. Plus, high quality product images are known to build customer trust in both your products and your brand.
4. They give you a competitive edge
Online shoppers are inundated with options. Product options, pricing options, rating and reviews and so much more. It should be assumed your customers will check competitors’ products before making a decision. It's imperative your product photos are enticing and make your products as appealing as possible to capture the sale as quickly as possible.
5. Quality photos + useful product copy = increased sales and fewer returns
Your return on your investment in high quality product photos is maximized when complimented by highly useful and unique product copy. The closer a customer gets to making a purchase decision, the more information they want about a product. Especially at higher price points. Useful product information both entices customers to buy and increases trust in your brand. The more unique your product copy, the better your chances of getting found in search engine results. All of this makes for a more informed buying experience and this experience yields fewer returns.
6. They increase the likelihood of social media sharing
If you’re looking to get any benefit from social media sites ... who isn’t ... attractive product photos are an absolute must. Visual social networks like Pinterest, Tumblr and Polyvore, as well as Facebook, are great places to share your products and get some buzz for what you sell, but you have to have good looking product photos to really take advantage of these communities.
Jusere can provide whole high quality image solutions. Make your e-commerce convenient and efficient.